Based in Alberta, Canada, we were founded in 2008 by Luca (Luke) Lambruschini, who is still the owner of the company today.
Since our founding, we have grown from “just one guy” to a proven leader in North America in providing automotive solutions for failed electronics modules – while still remaining a focused family business, caring about its customers. Over the past few years, we have saved tens of thousands of drivers from disabled cars, and over 1,200 shops are certified installers of our product.
With our largest customer base in the U.S., we continue to expand into Canada, the European Union, Australia, and beyond.
Our focus
NEWROCKIES focuses on the design and development of our PRO module, which permanently bypasses the components in GM and Isuzu security immobilizers.
These factory immobilizers, when faulty, are causing no-start issues everywhere GM/Isuzu cars are in service, which costs owners significant amounts of money.
Our PRO module solves this problem permanently, effectively, and economically. It can be installed by owners themselves, or preferably, by certified installers.
Our scope
We are constantly working to expand the list of GM cars supported by our PRO module, and we are planning to add other manufacturers as well – such as Chrysler, Ford, Toyota, Nissan and Honda.
Our team
Under Luke Lambruschini’s leadership, our dedicated professionals include:
- Technical Support: Jack Gordon
- Sales: Marilyn Gordon
Read More about the NEWROCKIES team
We are a Canadian Family Business.